Mail-Order Wedding : Neiman’s, Horchow Sign Letter of Intent

Mail-Order Wedding : Neiman’s, Horchow Sign Letter of Intent

Two fancy mail-order companies would get together under a tentative deal established Thursday, with Neiman-Marcus Group acquiring the Horchow Mail purchase company for an sum that is undisclosed.

Horchow, a independently held Dallas business began by an old Neiman Marcus worker, offers elegant home linens and gifts through the Horchow Collection in addition to a wider variety of product through its Trifles catalogue and discounted close-out things through the Grand Finale catalogue. The organization has yearly sales of greater than $100 million.

Neiman-Marcus Group’s primary unit, Neiman Marcus of Dallas, offered $65 million to $70 million of product by mail when it comes to year ended July 30.

Maxwell Sroge, an expert on mail purchase, stated the deal is practical both for organizations.

“It’s a good diversification for Neiman’s,” said Sroge, president of Marke/Sroge Communications, a Chicago-based catalogue development and consulting company. He noted that the mixture provides good opportunities for consolidating computers and buying staffs and therefore both businesses should be able to draw potential prospects from each other’s e-mail lists. 继续阅读“Mail-Order Wedding : Neiman’s, Horchow Sign Letter of Intent”